 A web portal is a gateway to the Internet
designed to attract a specific market niche by highlighting sources of
information that are of interest to that particular group. Web Portals also
serve as an organized online meeting spot for members to exchange specialized
information and transact business.
A web portal might be as simple as a customer intranet, which allows your
customers to view and download their personal account information online. Or, it
could be a forum for the exchange of technical information to facilitate your
company’s sales process. Web Portals can be shared by a group of companies or
other organizations and used as a tool for increasing sales and knowledge across
a broader segment of the market.
Successful web portals are supported by an aggressive internet marketing
strategy and customer-support infrastructure.
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